The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. Stakeholder Mapping: A Guide for Purpose-Driven Organizations The key strategic approach which has made this airline to get to this point is the low cost fare structure. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. by chloe calories quinoa taco salad. Numerator is obtained after meeting dues of all claimants of contractual dues. Essays Page 11 Easyjet stakeholder mapping Free Essays | Studymode Heavy regulatory environment with three different European airlines regulators, 1. These include new competitors who are looming within the market. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. The y-axis represents the interest in or impact of your project on a stakeholder. easyjet stakeholder mapping And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). This increased competition and consequently more people began using air travel as their preferred mode of travel. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. Stakeholders are individuals, teams, agencies, and partner organisations. The database is updated daily, so anyone can easily find a relevant essay example. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Best Essays. 1. In this case, there is no cut throat competition among the supplier of these airplanes. "Easyjet stakeholder mapping" Essays and Research Papers. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. EasyJets serves airline travellers. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 BSC Easy Jet individual report - The place of useful learning The We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Cites enberg, d (2005, sept. 15). Currently, EasyJet is ranked as a leading low cost airline in Europe. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Essentially this has boosted the quality of services that this company has been offering. Plan stakeholder communications and reporting. IvyPanda. Company Analysis of Easyjet | Business Paper Example Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. the total discounted cost stream is 10.5 billion. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! : MIT Press, 1962) Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. A Quick Guide to Stakeholder Mapping [+ Examples] | EdrawMax - Edrawsoft Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. this is unlike nonunion workers who are considered "at-will" employees. Easyjet analysis - Marked by Teachers.com This core business entails many aspects which include ticketing, marketing, planning and sales. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. Changing priorities for consumers to drive ancillary revenues, 1. 1. Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . Increase project visibility, especially to executive stakeholders. Stakeholder relationship mapping | Victorian Government The tools of stakeholder analysis mean that this is not a major problem for management. When the company is able to create a massive following, then it should be able to separate itself from its competition in a variety of ways which will ensure that the strategic objectives of the company are maintained. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke It has over 380 routes. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. 2008 2007 Change. Stakeholder Analysis 101: Identification, Mapping & More - ProjectManager 3. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Top Quality. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. "Easyjet stakeholder mapping" Essays and Research Papers. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. 1. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. (732)548-0013/0015. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. Passengers have confidence in the airlines security measures. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. This can be attributed to the nature of economic trends plus the growing technological innovations. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. 3. In addition, they also offer faster turnarounds as there are fewer air movements. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. What is Stakeholder Mapping & is it Important? Guide + Template - Appvizer easyJet has a cost advantage over its major competitors on the primary network that it operates. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. Conflicting interests of stakeholders - BBC Bitesize Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. Copyright 2023. business class is the most competitive among airlines and is seen most heavily marketed. The company has invested in the efficient use of airports. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. for only $11.00 $9.35/page. The Annual General Meeting will be held on Wednesday, 23 December 2020. employers' relationships with unions have become more hostile since the 1970s. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. 3. who are the stakeholders of easyjet - bridgeloans.money A key aspect of planning for profitability is to sustain the core businesses of an airline. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. 1. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. This might sound patently obvious, but I often see too little time spent on this stage. This airline focuses on low cost, financial strengths and on high efficiency. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. 3. The Summary report contains the SWOT & PESTLE table contents only. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Process. It can be understood that . EasyJet (2018), "EasyJet Annual Report", Published in 2018. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Strategy M (2) (2).pdf - Easy Jet Management Strategy This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. Opines that a large investment is needed to strengthen and expand the market share. Explains that airlines say jobs at stake if fee hike approved. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Figure 21: EasyJet Stakeholders Management-----21 22. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. Lewins Change Model - 3 Step Process Checkify This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Creating a Stakeholder Analysis: How do you do that? - Medium We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. in 2004, the ordinance allowed a wage increase of 33%. In essence, it gives a reflection of the confidence that the customers have in this company. EasyJet airlines cuts costs through value pricing. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. Focus on seasonality improvements such as season contracts and bases. Impact of consumer uncertainty on Brexit, 1. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. This enables easyJet to be efficient with network choices, with an emphasis on maximising returns. Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. SWOT analysis of easyJet (A Strategic Analysis) - howandwhat Strategy - easyJet plc Employees - they want to be . It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. Your privacy is extremely important to us. Its headquarters are located at the London Luton airport, UK. A stakeholder map typically falls on a two-by-two grid. Stakeholder mapping is the process of identifying key stakeholders (i.e. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. Stakeholder groups will vary enormously according to the nature of the business. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why What is stakeholder mapping? How to map stakeholders Explains that the airline industry has long attempted to segment the air travel market in order to effectively target its constituents. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. EasyJet is a British low cost airline company that flies both domestic and international routes. I have a background as a Developer and Technical Architect. The company has 15000 employees as per early 2020 records. Creating a stakeholder map: step 1. It is also worth noting that all the booking on this airline are made via email or telephone. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . These monopolies denied other interested stakeholders from actively taking part in the industry. These preferences have lowered the landing charges (Jones 2005 ). Explains how the model was generated using per-passenger revenue information for simplicity and clarity. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. In 2005, the company had transported over 29 million passengers. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. Explains that there are unions in almost every conventional business, from engineering to banking, nasa to us airlines. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. Currently, the company operates in over 27 European. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. A SWOT and PESTEL Analysis of EasyJet - UKEssays.com
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