Learn more about how Statista can support your business. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Statista. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. K-pop has always been associated with complex videos and memorable visuals. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. We also offer combined rates with MusicThinkTank. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. "Popularity of South Korean pop music (K-pop) in the United States in 2019." When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Following the US, there are 31 respondents from Europe and 28 from Canada. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. 1. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. can someone list what groups on the list? The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. To use individual functions (e.g., mark statistics as favourites, set allkpop is a registered trademark of 6Theory Media, LLC. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. . Original question: "How popular is K-pop in your country at the moment? RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Business opportunities soon followed. Made by: sunshinejoonie. You need at least a Starter Account to use this feature. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Male idol groups are usually like 95%+ women. Fans waited in line for days to see . EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Access to this and all other statistics on 80,000 topics from, Show sources information Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. You can only download this statistic as a Premium user. Korean Foundation for International Cultural Exchange. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). This game allows players to create or direct their own stories through the members of the BTS. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. In, Korean Foundation for International Cultural Exchange. You need a Statista Account for unlimited access. (2022). Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Then you can access your favorite statistics via the star in the header. Change Consent | Kpopmap 2022. Here for the Music. K-pop fan activism within the BLM movement emerges from this broader history. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. You need at least a Starter Account to use this feature. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) From new album releases to concert coverage, our site has it all. This is a BETA experience. For years, Beliebers stood above all other fan armies on social media. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Hope it can give you helpful insights or interesting facts about K-pop. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Check out our five best free-to-play Kpop games made especially for KPop fans. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Following them, there are 35% of the respondents believe K-pop is time-consuming. Chart. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Profit from the additional features of your individual account. The reason is that fangirls are loyal, passionate and more willing to pay. Tentu, hal ini belum bisa dikonfirmasi. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. This is unsurprising given its large multi-cultural population. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. It isn't just BTS fans who are this passionate. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . (February 25, 2020). In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. Visuals Visuals Visuals. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Love that more females are listening to female groups. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Finally, audiences who are 55 years old and above make up 2% of site traffic. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Even some of the adults are just annoying because they like to argue about everything. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Your home for data science. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Would love your thoughts, please comment. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Other East Asian countries have a somewhat misleading representation within this data. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Japan, the second largest music market after the United States, has a massive K-Pop following. name in many more countries and that they will gradually continue rising even higher," CJ wrote.