who are the stakeholders of easyjet

[22], EasyJet's aircraft cabins are configured in a single class, high density layout. Strategic management Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. 1.Introduction In addition there are different levels of stakeholders: primary and secondary. 4 How does easyJet affect the environment? The authors' study argues that the social . Easyjet stakeholders. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). [53] It also announced its first annual loss during the 25 year history of the company. Undoubtedly one of the key players in this progression was easyJet. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. This website uses cookies to improve your experience while you navigate through the website. The company sells its own tickets directly to the user trough the Internet, Premium Stakeholder Originally . Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. This cookie is set by GDPR Cookie Consent plugin. EasyJetHotels offers accommodation products throughout the airline's network. we will get information about EasyJet from the textbook and the Internet. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Competitors and competitive advantage 11 Primary or secondary. The cookie is used to store the user consent for the cookies in the category "Other. TABLE CONTENT ii [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. 1. Ryanair easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Customer service Strong operational efficiency leading to a low-cost model. Nowadays aviation is a big, Premium There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. In other words, your project's stakeholders are the . [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Project management, Steps in Identifying Stakeholders Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. "Easy Jet" redirects here. When EasyJet received H89, it had a 1970s-style office setup. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Despite the global recession the Easyjet is making significant profits. Who are EasyJet stakeholders? 342. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Explore the key stakeholders of EasyJet and map in terms of their power and interest. Business ethics The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Airline, MARKETING RESEARH PROJECT Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. March 3, 2023. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. In September 2018, he suggested there should be a law to favour more women pilots in the industry. Good Essays. All in all marketing is one of the most elements, Premium But its time that we took responsibility for the effect flying has on the environment. Southwest Airlines The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. I/ Easy Jet : General Overview Stakeholder Main Interests, Premium At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Ways of Working Strategy. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium [94], EasyJet has a reward miles sharing agreement with Emirates. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Total revenue ( million) 2,362.8 1,797.2 31.5%. Airline Stakeholders of easyjet Free Essays 2022-11-05. Shareholders I have found this less to be the case with easyJet, and most of the . Alternatively, customers can book accommodation separately at the EasyJetHotels website. Carbon dioxide, organization. for only $11.00 $9.35/page. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . The cookie is used to store the user consent for the cookies in the category "Performance". Sort By: Satisfactory Essays. How does EasyJet contribute to the UK economy? 1. Shareholder Which two stakeholders will this cause conflict between? In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Powerful Essays. Low-cost carrier [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . [15 marks] Global Politics A. Heywood. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Stakeholder, principles followed by Easyjet can be emulated and how. Business Model Analysis EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Marketing Despite some previous concerns about the purchase from key shareholders, the need to . The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. "Stakeholders of easyjet" Essays and Research Papers. The Holidays business segment sells holiday packages. 3.5.1 Check-in 9 This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. Telephone 1. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Stakeholder Airline Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". Organization, Stakeholders [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Airline [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. This problem has been solved! The organisation mainly expands through acquisitions 4. Pressure groups and government. Low-cost carrier, Pestle analysis of Easyjet [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Low-cost carrier Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. A person group or organization that has interest or concern in an organization. Airline, Stakeholders Generally Accepted Accounting Principles. As a result the low-cost airlines (LCA) are flourished. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. The first aircraft, an Airbus A320, was re-registered as OE-IVA. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Geneva was EasyJet's first new base outside the United Kingdom. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. These are stakeholders who are directly affected by a project, such as employees. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Name: Doancan Yksel 3.1.3 Discounts 4 3.1.5 Credit terms 5 [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. The marketing decisions of the industry are to an extent based on political decisions. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. They are widely known with their, Premium EasyJet UK staff would continue to be based in Luton. Stakeholder, Stakeholder Expectations What are three ways that railroads affected the economy? Finally we apply these experiences to our job in the future. While various amounts held determine their actual control of the business, Premium EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. You also have the option to opt-out of these cookies. Table of Contents Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide.